RAW, a project in between two projects

Today I launched RAW.

RAW is my private project to use a fantastic time between two "projects".

After 17 years of hard but fascinating work in the corporate world I have the chance to escape for some time.

Beside all challenges like administration, household etc. I wanted to use this time to play with the new freedom for creativity. I have no experience in graphics, layout, photography, social media etc. Yes, I did a lot of work together with agencies and creative people. But in fact my job was to sell not to create.

So what a great chance: no boundaries, no corporate design to follow, just try ... and error.

The idea behind RAW is to create a starting point.

A start to do something with the thousands of photos I took throughout the last years during travel.

A start to try something different without putting yourself under pressure to outperform the market.

A start to see if there is something more for the future to follow through.

#RAW #photo #escape #different #corporate